Dwelling in J. Cole's Dream: A Behind the Scenes of the PUMA RS Dreamer


Dreamville is not a place, but it is a state. Energies and possibilities and possibilities run endless in Dreamville. Or is it in Dreamville? Or is it through Dreamville?

Ib Hamad comes to us live from Dreamville and is brimming with certainty. The President of Dreamville lived in dreams from the start. He's seen six different number 1 albums, some Grammy love and a signature sneaker. And he smiles at this sneaker, the PUMA RS-Dreamer.

"One thing about Cole, everyone who knows him thinks so far ahead," Hamad tells SLAM. “I remember years ago when he said, 'Man, I'm going to have my own basketball sneaker. & # 39; And I always said, 'That sounds crazy.' But I never doubted it because I know that his will – he is the ultimate dreamer. From anyone I've ever known, I've never seen anyone who can really focus on things and get them done, even if it seems ridiculous. From the time we went to college and he said, "I'm going to be signed." And people said, "Yeah, whatever." The idea got flown around for him for so long that it happened by then, and you see the logo and you hold the sneaker and look like, "Damn, this guy really focused on it." It was more like the feeling of – obviously the sneaker is amazing, it's a beautiful sneaker – but it's the feeling of Travel."

(embed) https://www.youtube.com/watch?v=vxIkt0H-7qQ (/ embed)

"When we started working with Cole and Ib on the RS-Dreamer, we knew the franchise would be intimate partners at every step of the creative process for it to thrive," said Adam Petrick, global director of branding and marketing at PUMA says opposite SLAM. “Their creative vision, their connection to culture and their authentic attitudes have given this shoe an unrivaled approach. We wanted to make sure that Cole's vision and dream came to life and we are pretty confident that it will. "

The RS-Dreamer is engineered with PUMA's best technology, including RS foam in the ProFoam midsole and a knitted upper with suede accents.

It originally fell in the summer but is back in even larger quantities due to popular demand.

"We are very pleased that we can offer the RS-Dreamer to our consumers and fans again after such a successful first start," says Petrick. "This time last year on All-Star Weekend, Cole wore the RS Dreamer for the first time, so we thought it would be a nice moment to bring the model back."

"When it came out I didn't think we knew what to expect and it sold out in minutes, it went crazy," added Hamad. “And people really wanted it. You want people to have it, you want people to play basketball, you want people to wear it off when they go out with their friends and rob them of that experience because it sold out so quickly that it sold out didn't feel right. "

The starting color returns with the DREAMER logo on the heel. It was the motto from the start. And although Cole and Hamad didn't know it then, the word suits them perfectly. "Dream" comes from Middle English in the 13th century. Its first meaning can be traced back to "music".

With a big laugh, Hamad says that he is unaware of the etymology of the "dream".

"But I'll tell you what a 'dreamer' means to me because I think everyone will interpret and see it differently," he continues. "For me it's just someone who doesn't allow things, people or energies to get in the way of what they are doing or what they want to achieve, whether small or large. I have always had the greatest respect for people who simply bow their heads and could be like I don't care what you say, I don't care what he says or she says what they believe. I don't care if it seems ridiculous. I'll make it. Something like that is a Dreamer. "

So live from the state of / in / at Dreams, a peasant became a king with just a dollar and something else …

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However, PUMA is not finished yet. Check out this chance to win a ride with the PJ and connect with Melo Ball and Chris Brickley.



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