The BMW Worldwide Open in Germany can be digital
The BMW International Open will take place again from June 23 to 27 at the Munich Eichenried Golf Club for the 2021 edition, after the shock of being canceled in 2020 due to the pandemic. There was hope that the public might come back too. But just a few days before the start, the organizers announced: “Unfortunately, due to the COVID-19 regulations, the authorities have not allowed spectators who are not seated to attend the BMW International Open. Therefore no tickets will be available. BMW regrets this decision, but is aware that it was made on the basis of the laws in force in Bavaria. "
This disappointment for fans who had planned to participate has positive consequences for those who like to bet on the golf market without being physically on the course: BMW is increasing the virtual representation of the tournament. "Digital like never before" and "Free for all live experiences" are the slogans with which the car company is promoting this alternative way of following the four-day event. "Comprehensive multimedia information and entertainment" will be announced on the BMW International Open website.
The package includes a full live stream, live leaderboard and statistics. BMW relies on an old and new technology partner, the British multinational NTT DATA. Their relationship goes back 30 years, a time when NTT DATA supported the automotive giant with the end-to-end digital transformation, the rationalization of processes and the support of innovations. On June 2, the tech giant announced that it would be supporting the BMW International Open as a main partner.
“NTT DATA's technology will process billions of data points and provide fans with hole-by-hole analysis and detailed comparisons of player performance. NTT DATA's intelligent prioritization algorithm tracks key developments during the tournament in real time and allows fans to stay up to date on all the action. Fans can access this data at home or on the go, all of which is distributed via BMW Golf Sport's digital platforms. "
What fans will get is defined as "the ultimate second screen experience". In other words, viewers will also receive an AI-designed stream of content and analytics while the competition is being broadcast live. The venues of The Open had access to their own data wall on mega-screens. This time the German tournament has to be content with the internal version.
The BMW International Open, part of the PGA European Tour, is Germany's most famous golf tournament. The first edition took place in 1989 in Munich, BMW's hometown. This year's competition will be a 156-player field that will be played over four days. The total prize money is 1.5 million euros and 2,750 Race to Dubai points. BMW has added its own prize: the first player to hit an ace in the 17th hone (par 3) will be rewarded with a BMW iX.
BMW emphasized that its tournament would celebrate the first appearance of Norway's rising star Viktor Hovland, who will take on a selection of major winners, Ryder Cup stars, tournament legends and an impressive German quartet.